e-KYC
Electronic Know Your Customer (e-KYC) is a part of Digital Customer Relationship Management initiative undertaken by Bhutan Telecom. It is a digital initiative with the objective and a long term goal to create user friendly registration process for our citizens to avail telecommunication services and to know our customers better to understand and serve their needs efficiently. By digitization of registration process for on boarding of subscribers, it will not only help us to achieve the company’s objective of knowing our subscribers to manage customer relationship efficiently but also it will be a step towards achieving national vision of Digital Drukyul.
Why e-KYC
E-KYC will enable customers to register for BT’s prepaid mobile services and also to update their personal profile as and when required, thus, replacing the existing manual process of filling forms such as prepaid forms/legal stamp which includes form for New Registration, SIM Replacement, Application for SIM Replacement, Tourist SIM, and Reconnection & Customer Information Update, however Employer Assurance Form will continue to exist. It improves the efficiency and makes tasks easier to manage our subscribers. E-KYC service can be easily availed via mobile handset apps or the Web portal. The long term plan is to incorporate other line of business in the platform moving forward to have a single unified system for provisioning and management of relationship with our valuable customers.
This system can also be used for sharing subscriber’s information by BT within the scope of customer privacy policy to avoid multiple resubmissions for customer details and registration forms. This initiative is the first step towards achieving broader goal of the company which is to digitally manage Customer Relationship which will help us to design and market our products and services as per their needs and requirements.